Advertising

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Welcome to London Gay Man's advertising section. Understanding the importance of advertising to the gay community is a fundamental part of any business or company's marketing strategy.

As society's attitude towards homosexuality becomes more tolerant, the UK's LGBT population is growing as a very important and influential sector. London Pride is testament to this fact. Taking place every summer in the country's capital, the pride march attracts around 1 million people every year making it the biggest pride event in the UK, and one of the largest in the world.

The days when homosexuality was something a person quite literally ‘kept in the closet’ are definitely a thing of the past.

So, why should you advertise to the gay community?

In 2006, Channel 4, OMD Insight and GaydarRadio jointly commissioned a research study into the brand preferences and purchasing power of the UK’s LGBT community. The report revealed that over half of the UK’s LGBT population are more loyal to brands that tailor their advertising campaigns towards the gay community, such as:

In recent surveys carried out both in the capital and across the country, the following facts and figures have been revealed:

According to such reports, the main reason as to why gay men generally have a more disposable income is due to the fact that the average gay man/couple does not have any dependent children. Whereas the average heterosexual household have to fund their children, a gay man generally has only himself on which to spend his annual income. Moreover, reports have shown that gay men are more willing to spend their money on lifestyle products and invest in property.

With such reports acknowledging the pink pound as a significant source of long-term revenue, there is no better time for your business or company - no matter how large or small - to begin advertising to the gay community.

Great! How can I contact London Gay Man?

We are always happy to hear from gay friendly companies that are willing to build up a relationship with us. There are many ways that we can help you tap into the power of the pink pound and build up loyalty amongst London and the UK’s gay population.

Simply click here to send our advertising department an email, or alternatively call 0207 084 6812 to speak to one of our team members.

Download London Gay Man's Media Pack